I. Statement
A senior creative with 15+ years of experience across fashion, lifestyle, and luxury, specialised in brand development and marketing. She brings creative direction, strategic vision, and team leadership, shaping brand identities and worlds that connect with community. Her practice focuses on guiding teams and translating insight into engaging concepts and compelling brand experiences rooted in innovation and culture.
Her experience includes leading creative direction at Postery and Monki, aligning business objectives with creative excellence and a forward-looking approach. As Creative Director at Postery, she led the transition from a niche online poster retailer into a globally recognised interiors brand, overseeing a complete rebrand, an expanded product range, and collaborations with brands like H&M Home, Maison Matisse, Smiley Company, and Moomin. Earlier roles include Art Director at Kokokaka, contributing to innovative digital experiences for recognised brands such as Burberry, COS and Louis Vuitton.
Her approach is informed by an understanding of pop culture, youth culture and subcultures, how they form, shift and surface through platforms, creators and visual codes. With roots in Sweden and France and working worldwide, she holds an MFA in Visual Communication from the University of Design, Gothenburg, Sweden.
II. Selected Brands
III. For Collaborations
For inquiries and more info send me a message contact@barustagabel.com
IV. Core Services
Creative Direction
Brand Development
Creative Leadership
Concepting
Storytelling
Strategy
Image Making
Forecast
Culture Insight
Production
Consulting
V. Contact