Nathalie Barusta Gäbel is a Creative Director and Art Director with a 360° approach. Her diverse career spans fashion, interiors, contemporary culture, and music, with expertise in digital and print media, including photography, moving images, and social media campaigns.
With a background as an Art Director, Nathalie has exstensive experience working with visual concepts, on-set art direction for editorial photoshoots, and branded marketing content. As a Creative Director, Nathalie specialises in developing a creative brand strategy, shaping a cohesive brand identity, and overseeing the execution of multi-platform campaigns. With a strong strategic mindset, she leads creative teams and collaborates with the marketing department to ensure alignment with brand and business objectives, driving creative direction that enhances brand presence while supporting growth. She is also skilled in building and mentoring teams, establishing efficient workflows, and delivering successful outcomes across projects. Read more about her work as Creative Director at Postery.
Originally from Sweden, Nathalie Barusta Gäbel holds an MFA in Design and Visual Communication from the Academy of Design and Crafts in Gothenburg, Sweden. Throughout her career, she has collaborated with a diverse range of clients, including Burberry, H&M, Monki, Postery, COS, Gothenburg Film Festival, IKEA, Universal Music, Sony Music Entertainment Sweden, The Swedish Fashion Council, and Nudie Jeans, among others. Nathalie’s work is driven by a conceptual and strategic approach to design, seamlessly blending creativity with business objectives to create impactful, visually engaging brand identities.
CREATIVE DIRECTOR / POSTERY
Gothenburg, Sweden
2022–current
SENIOR ART DIRECTOR / POSTERY
Gothenburg, Sweden
2021
ART DIRECTOR / MONKI (H&M Group)
Gothenburg, Sweden
2014–2021
DESIGNER / FORSMAN & BODENFORS
Gothenburg, Sweden
2013–2014
ART DIRECTOR (freelance)
2012–2013
ART DIRECTOR / KOKOKAKA
Gothenburg, Sweden
2009–2011
ART DIRECTOR (freelance)
2002–2009
Gothenburg, Sweden
2022–current
SENIOR ART DIRECTOR / POSTERY
Gothenburg, Sweden
2021
ART DIRECTOR / MONKI (H&M Group)
Gothenburg, Sweden
2014–2021
DESIGNER / FORSMAN & BODENFORS
Gothenburg, Sweden
2013–2014
ART DIRECTOR (freelance)
2012–2013
ART DIRECTOR / KOKOKAKA
Gothenburg, Sweden
2009–2011
ART DIRECTOR (freelance)
2002–2009
Nathalie Barusta Gäbel is a Creative Director and Art Director specialised in Brand Identity, Brand Strategy and Visual Concepts. Read more