Crafting a global digital campaign for Burberry’s A/W collection, introduced as the brand’s first motion-responsive advertising experience. Built on Burberry’s role as a digital pioneer within luxury. Interaction and perspective shaped how the collection was experienced across screens. Shot using a circular rig of a hundred cameras, creating immersive films and still imagery. Launched on Burberry.com and across social platforms. A pioneer approach to digital storytelling in luxury fashion.