Burberry has consistently pushed digital boundaries within luxury. For the AW10 collection, we developed a global digital campaign introduced as the brand’s first motion-responsive advertising experience. Shot with a circular rig of one hundred cameras, the campaign was created to enable interaction and shifting viewpoints, shaping how the collection was encountered across screens. The resulting interactive films launched on Burberry.com, inviting audiences to discover the collection through movement and perspective, integrating innovation into the brand’s fashion narrative.