Burberry has consistently pushed digital boundaries within luxury. For the Autumn/Winter 10 collection, we developed the concept, from idea to final interactive website execution, for a global digital campaign introduced as the brand's first motion-responsive experience. Shot with a circular rig of one hundred cameras, the concept was created to enable interaction and engagement, shaping how the collection was encountered. The interactive films launched on Burberry's site, invited audiences to discover the collection through movement and perspective, integrating innovation to their narrative.

AGENCY Kokokaka  ROLE Digital Art Director PHOTOGRAPHER Mario Testino  LOCATION London  YEAR 2010