As COS’s first webshop, I shaped it to reflect the brand’s minimalistic identity and to be a functional and accessible online environment. Rooted in Scandinavian design principles, the experience was created to guide and as inspire. Content, layout and functionality working seamlessly together. A digital expression of COS’s DNA, with a design system that was later adopted by & Other Stories.

AGENCY Kokokaka  ROLE Digital Art Director  YEAR 2010