To present a new chapter for Swedish menswear label Julian Red, a brand positioned at the intersection of tailoring and contemporary culture, developed their new visual identity. Launched alongside a fresh collection, the work was centered around a campaign film featuring dancer Dan Langeborg from The Gothenburg Opera’s Danskompani. Movement and dance were used as the medium to express the garments’ fluidity.

ROLE Art Director  PHOTOGRAPHER Kim Svensson  YEAR 2013