Travel and storytelling define Louis Vuitton. With The Art of Packing, this was translated into a digital experience centred on preparation as an essential part of the journey. Developed as an interactive film on louisvuitton.com, users we invited to pack their own bag by dragging items into place. The experience offered ideas on how to pack efficiently and with care, connecting function and narrative through the act of packing.

AGENCY Kokokaka  ROLE Art Director  PHOTOGRAPHER Jamie McGregor Smith  YEAR 2012