Nathalie Barusta Gäbel
Creative Director
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Louis Vuitton Art of Packing


I was part of developing an interactive experience for Louis Vuitton, which was designed to celebrate the art of packing and inspire personal travel. Users could digitally pack their own bag by dragging items into it, with the experience unfolding through an interactive film that allowed viewers to engage directly with the content. The result blended storytelling with functionality, staying true to Louis Vuitton’s heritage of travel and discovery.

Art Direction
Agency: Kokokaka


For inquiries and more information, get in touch at n@barustagabel.com
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Nathalie Barusta Gäbel is a Creative Director and Art Director specialised in Brand Identity, Brand Strategy and Visual Concepts. Read more