For Monki’s Autumn/Winter 17 drop, we shaped the campaign around friendship, tapping into one of Monki’s core values: sisterhood. Featuring real-life friends. Through storytelling based on BFF activites, the campaign centred on self-expression and connection, grounding the collection in an honest context. Set within a Monki signature environment layered with layers.

ROLE Art Director  PHOTOGRAPHER Jesse Laitinen  LOCATION Stockholm  YEAR 2017