In a cultural landscape shaped by constant negotiation around self-expression, this campaign set out to explore identity as something fluid and evolving. To present Monki’s denim collection, we invited five voices to approach identity on their own terms. Anfa, Emma, Naran, Poppy, and Sabina offered personal perspectives on what identity means, how it shifts over time, and how it is claimed. Through intimate storytelling, the campaign created space for honest reflection and dialogue, resulting in a broad social engagement across channels.

ROLE Art Director  PHOTOGRAPHER Berta Pfirsich  LOCATION London  YEAR 2020