To support Monki’s commitment to a more inclusive and honest image of young women, we developed an underwear concept free from retouching. Working with young talents and photographer Chloe Sheppard, whose practice centres on female presence, trust, and unfiltered representation, the focus was on presenting girls as they are, challenging conventional beauty standards.  Honest and unedited. A visual language shaped by care, closeness, and authenticity. Beauty, without filters. As part of the campaign, the #nofilter hashtag was launched to encourage dialogue and extend the conversation across social media.