To present Monki’s occasionwear collection, we created an editorial built around a duo-girl concept. Monki speaks to a community of young women who use fashion as a tool for identity and confidence, something we consciously tapped into. Inspired by early TikTok outfit-change trends of the time, the story leaned into playful transformations and internet-native energy. The result was a contemporary and girly take on occasion dressing, celebrating fun, friendship, and self-expression.

ROLE Art Director  PHOTOGRAPHER Hedvig Jenning  LOCATION Stockholm  YEAR 2018