We tapped into the world of stylist and designer Selam Fessahaye for the launch of the Spring collection. Guided by her aesthetic, the visual direction was shaped through her voice and point of view. Her use of colour and pattern set a confident tone, developed through perspectives on cultural identity and representation. Shot in vibrant Marrakech, the campaign featured an eclectic cast of talents, each bringing their own edge.

ROLE Art Director  PHOTOGRAPHER Hedvig Jenning  FILM Mark Arrigo  LOCATION Marrakech. YEAR 2019