Monki Underwear #nofilter
A concept for Monki's underwear campaign, centred on unfiltered representation.A concept for Monki's underwear campaign, centred on unfiltered representation. Rooted in a #nofilter approach, we collaborated with photographer Nina Andersson, known for her book Swedish Girls, whose work is defined by closeness and realism. The campaign challenged beauty standards through unretouched imagery and opened up a conversation on social media via the #nofilter hashtag.
ROLE Art Director PHOTOGRAPHER Nina Andersson YEAR 2018
