BRAND EDTORIAL
ART DIRECTION

MONKI STYCLE CRUSH x KICKI YANG ZHANG

For the Monki Styled Crush concept, we invited influencer Kicki Yang Zhang to feature the A/W collection through a series of short films. Hero looks took focus, each styled through her personal approach. The faux fur coat. The workwear set. Worn her way. Shot on the streets of Berlin, where she is based, the campaign was set in familiar surroundings and everyday contexts. Style made authentic through Kicki’s perspective.