Monki Autumn/Winter

A Winter campaign for Monki’s Autumn/Winter drop, shot in Stockholm, embracing the friendship concept. Featuring real-life friends, the campaign captured moments of togetherness and self-expression through intimate, authentic storytelling. I shaped the visual direction and guided the overall look and feel of the campaign, ensuring a cohesive narrative throughout. Set against the backdrop of an outdoor bath club – contrasting cosy layers with the crisp, open-air setting.

Art Direction (also on-set) and Concept
Photographer: Jesse Laitinen
Models. Elvira and Edie
Location: Stockholm