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Monki Autumn/Winter


A Winter campaign for Monki’s Autumn/Winter drop, shot in Stockholm, embracing the friendship concept. Featuring real-life friends, the campaign captured moments of togetherness and self-expression through intimate, authentic storytelling. I shaped the visual direction and guided the overall look and feel of the campaign, ensuring a cohesive narrative throughout. Set against the backdrop of an outdoor bath club – contrasting cosy layers with the crisp, open-air setting.

Art Direction (also on-set) and Concept
Photographer: Jesse Laitinen
Models. Elvira and Edie
Location: Stockholm














For inquiries and more information, get in touch at n@barustagabel.com
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Nathalie Barusta Gäbel is a Creative Director and Art Director specialised in Brand Identity, Brand Strategy and Visual Concepts. Read more
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