Monki Identity

A campaign that explored identity through the voices of Anfa, Emma, Naran, Poppy, and Sabina. Each of them shared their unique perspectives, reflecting on what identity means to them in a world that constantly shapes and challenges self-expression. I was responsible for shaping the visual and conceptual direction of the campaign, ensuring it aligned with the message at its core. Through intimate storytelling and bold visuals, we created a space for honest conversations, celebrating individuality and self-discovery – all brought to life through a Monki collection that became a canvas for each talent’s personal expression.

Art Direction (also on-set) and Concept
Photographer: Berta Pfirsich
Videographer: Mark Arrigo
Models. Emma, Naran, Anfa, Poppy, and Sabina
Location: London