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Nathalie Barusta Gäbel
Creative Director
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Monki Occasionwear


I developed the concept and visual direction for a campaign showcasing an occasionwear collection set in a festive environment that echoed the mood of the pieces. Central to the campaign was a duo-girl concept inspired by the then-trending TikTok clothing change transitions, bringing playful energy to the fashion film. The result was a contemporary girly take on occasion dressing, blending fun with fashion.

Art Direction (also on-set) and Concept
Photographer: Hedvig Jenning
Videographer: Mark Arrigo
Location: Stockholm
For inquiries and more information, get in touch at n@barustagabel.com
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Nathalie Barusta Gäbel is a Creative Director and Art Director specialised in Brand Identity, Brand Strategy and Visual Concepts. Read more
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