Monki Occasionwear

I developed the concept and visual direction for a campaign showcasing an occasionwear collection set in a festive environment that echoed the mood of the pieces. Central to the campaign was a duo-girl concept inspired by the then-trending TikTok clothing change transitions, bringing playful energy to the fashion film. The result was a contemporary girly take on occasion dressing, blending fun with fashion.

Art Direction (also on-set) and Concept
Photographer: Hedvig Jenning
Videographer: Mark Arrigo
Location: Stockholm