Monki Spring

Developed the creative concept and led the direction for a campaign showcasing a spring collection, capturing its effortless, sun-soaked spirit against the scenic and laid-back backdrop of Venice, Los Angeles. The visuals blended relaxed styling with the neighborhood’s iconic charm.

Art Direction (also on-set) and Concept

Photographer: Daria Kobayashi Ritch
Videographer: Logan Rice
Model: Shawn Lakin
Location: Los Angeles