Monki #nofilter Underwear
A #nofilter underwear campaign, which focuses on body positivity and unretouched imagery. Working with talents Charlotte, Deba, and Pamela, the goal was to present natural beauty and challenge traditional beauty standards in the media.
I led the creative development of the campaign, ensuring a visual language that aligned with its core message. The campaign highlighted authentic, unedited visuals, promoting self-acceptance and encouraging a more realistic portrayal of the body. It aimed to move away from heavily edited images and showcase true, unfiltered beauty.
I led the creative development of the campaign, ensuring a visual language that aligned with its core message. The campaign highlighted authentic, unedited visuals, promoting self-acceptance and encouraging a more realistic portrayal of the body. It aimed to move away from heavily edited images and showcase true, unfiltered beauty.
Art Direction (also on-set) and Concept
Photographer: Chloe Sheppard
Models: Charlotte, Deba, and Pamela
Location: London
Photographer: Chloe Sheppard
Models: Charlotte, Deba, and Pamela
Location: London
