Monki #nofilter Underwear
An underwear campaign centred around body positivity and raw, unretouched visuals. Featuring Siri, Elsa, Linda, and Celine, the project set out to celebrate natural beauty and question the conventional standards often seen in media.
I was responsible for shaping the visual concept and overseeing its execution, ensuring the imagery aligned with the campaign’s empowering message. Through honest, unedited visuals, the campaign encouraged self-acceptance and promoted a more authentic, unfiltered portrayal of the body.
I was responsible for shaping the visual concept and overseeing its execution, ensuring the imagery aligned with the campaign’s empowering message. Through honest, unedited visuals, the campaign encouraged self-acceptance and promoted a more authentic, unfiltered portrayal of the body.
Art Direction (also on-set) and Concept
Photographer: Chloe Sheppard
Models: Charlotte, Deba, and Pamela
Location: London
Photographer: Chloe Sheppard
Models: Charlotte, Deba, and Pamela
Location: London
Nathalie Barusta Gäbel is a Creative Director and Art Director specialised in Brand Identity, Brand Strategy and Visual Concepts. Read more