A #nofilter underwear campaign, which focuses on body positivity and unretouched imagery. Working with talents Siri, Elsa, Linda, and Celine, the goal was to present natural beauty and challenge traditional beauty standards in the media.

The campaign highlighted authentic, unedited visuals, promoting self-acceptance and encouraging a more realistic portrayal of the body. It aimed to move away from heavily edited images and showcase true, unfiltered beauty.

Art Direction (also on-set) & Concept
Director/Photographer: Nina Andersson
Location: Stockholm