A conceptual campaign that visually communicates Monki’s core values – empowering women, sustainability, and inclusivity. I was responsible for shaping the creative vision and leading the visual execution, ensuring every element aligned with the brand’s message. Through creative and bold imagery, the campaign reinforces Monki’s dedication to a more inclusive, sustainable world, showcasing women's stylish, confident, and authentic spirit everywhere.

Art Direction (also on-set) and Concept
Photographer: Amanda Johansson
Models: Zamzam, Anita and Tilda