Monki Style Crush x Fil Xiaobai

A campaign under the Monki Styled Crush concept – inviting an inspiring it-girl to bring their unique take on our collections. For the Autumn/Winter campaign, we collaborated with influencer Fil Xiaobai, whose style brought a fresh take. I led the visual development and oversaw the aesthetic execution of the campaign. Set against the vibrant streets of Paris, the campaign captured the essence of seasonal fashion through dynamic storytelling and street-style energy, bringing Monki’s vision to life in an inspiring way.

Art Direction (also on-set) And Concept
Talent: Fil Xiaobai
Photographer: Jesse Laitinen
Location: Paris