Monki Style Crush x Kicki Yang Zhang

As part of the Monki Style Crush concept, this campaign invited an inspiring it-girl to add her unique spin to the collection. For Autumn/Winter, we collaborated with influencer Kicki Yang Zhang, whose distinctive style brought a fresh and vibrant energy to the pieces. I led the visual and narrative execution of the campaign, ensuring the concept came to life with clarity and character. Shot and filmed on the streets of Berlin, the campaign captured the essence of the season with Kicki's personality, blending street-style vibes and dynamic storytelling.

Art Direction (also on-set) and Concept
Talent: Kicki Yang Zhang
Photographer: Hedvig Jenning
Videographer: Maximilian Pittner
Location: Berlin