As Postery’s Creative Director, I shape the brand’s identity and direction, evolving it from a small online shop into a global interiors brand. From products to branding, I set the creative strategy across product, imagery, and communication, rooted in culture and insight. I guide teams and concept development from early ideas to final execution, aligning creative vision with long-term goals and ensuring cohesion throughout the process. Initiating and leading collaborations with brands including H&M Home, Maison Matisse, Smiley, and Moomin.