The world of Moomin has been loved for generations, and as Moomin turned 80, we initiated a collaboration with the Moomin Company on an art print collection to celebrate the anniversary. The project focused on distilling the visual language of Tove Jansson’s world, placing her characters in a modern context. The collection invites both new and long time audiences to connect with the Moomin characters.

ROLE Creative Director  PRODUCTION Inhouse