BRAND EDITORIAL
CREATIVE DIRECTION

POSTERY X SMILEY

An initiated collaboration between Postery and Smiley®. Developed in close dialogue with the Smiley team, the collection blended Smiley’s iconic visual heritage with a contemporary design lens. Filtered through Postery’s aesthetic, resulting in an updated interpretation of the character, set within a modern context.










© NATHALIE BARUSTA GÄBEL 2026