Postery Brand ID

As Creative Director at Postery, I was responsible for shaping and executing the brand’s visual identity and strategic direction. I led the development of new products, primarily posters and frames, and oversaw the creation of a new logotype and packaging. I developed a cohesive brand identity and established guidelines for imagery that captured the brand’s essence. In addition to my work on product and design, I played a key role in crafting and executing the marketing and campaign strategy, including the concept for a pop-up store that brought the brand’s vision to life in physical spaces. I advocated for the wholesale expansion strategy, helping to steer its development and integration into the wider business roadmap.

Building on this, I was instrumental in initiating and securing the collaboration with H&M Home, contributing to the partnership’s creative and strategic execution. I ensured a consistent, unified aesthetic across all touchpoints and led high-profile collaborations with brands like the Smiley Company, Maison Matisse, Apple Corps (Beatles), and the Astrid Lindgren Foundation. These efforts helped elevate Postery's reputation and position it as a leading name in the industry.