Postery Brand Identity
Postery is a Swedish art print brand offering affordable contemporary art prints and accessories rooted in Scandinavian design heritage. As Creative Director, I oversaw brand expression and creative strategy, shaping a growing poster shop into an internationally recognised brand, built on careful curation and a sophisticated aesthetic. The brand identity balances a clean Scandinavian minimalism with a playful, expressive sensibility. A key shift was moving beyond an in-house model to collaborating with emerging artists, giving the brand cultural credibility and a more distinct identity. This included a complete rebrand, an extended product range, a concept pop-up store, and led to new partnerships including H&M Home, Maison Matisse, Smiley, and Moomin. As a result, the brand doubled its Instagram following to 100,000, gained press coverage in magazines such as Elle Decoration, The World of Interiors and Residence, and grew to 25+ markets across Europe, the US and Australia.
ROLE Creative Director