Postery Homewear

Led the development of a new homeware accessories concept, overseeing everything from the initial creative direction to building a full, curated assortment. Defined the visual and strategic framework, aligning product design with brand ID and market positioning.For the campaign,  I ensuring a cohesive visual language across product, photography, and storytelling.

Creative Direction. An in-house production.
Stylist: Sofia Bratt