Initiated and led the creation and launch of Postery’s unique Wavy Frame, overseeing its concept formulation, design execution, and market positioning to secure a successful launch. Played a key role in bringing this distinctive frame to market, ensuring its differentiation through design innovation and strategic brand alignment.

Executed the campaign introducing Wavy Frame, using targeted marketing strategies such as influencer collaborations to increase brand awareness and actively engage customers. Focused on highlighting the product’s unique features.

Creative Direction. An in-house production.