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I initiated and led the collaboration with Fondation Henri Matisse, overseeing the project from concept to execution. I was also in charge of communication with Matisse’s representatives, ensuring alignment and approvals throughout the process. The collection and campaign were developed to meet a growing interest in Matisse’s legacy, presenting his original work in a modern context and creating a visual experience that resonated with today’s design-conscious audience.

Creative Direction. An in-house production.