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I led the development of a special poster collection celebrating the 80th anniversary of Moomin, overseeing everything from motif selection to campaign execution. The project involved close collaboration and communication with the Moomin Company to ensure brand authenticity and alignment. Through carefully curated visuals and storytelling, the aim was to capture the essence of Tove Jansson’s iconic world, offering old and new fans a fresh yet nostalgic way to reconnect with the Moomin characters.

Creative Direction. An in-house production.