Postery x Simon Appel

Led the collaboration and campaign with Stockholm-based artist Simon Appel, from initiating the project to overseeing the visual narrative and overall direction. His bold, modern graphics were curated into an art print collection. The campaign was shot in his colourful, thoughtfully styled home – filled with modern classics – offering an authentic glimpse into his world and serving as a fitting creative backdrop to the collection.

Creative Direction. An in-house production.