I initiated and led the collaboration between Postery and The Smiley® Company, guiding the project from concept to completion. In close partnership with the Smiley team, I ensured a smooth and cohesive creative process. The collection blended Smiley’s iconic heritage with modern design, while thoughtfully incorporating a perspective that reflected Postery’s aesthetic and brand values – resulting in a contemporary and playful collection designed to resonate with a diverse audience.
Creative Direction. An in-house production.
Nathalie Barusta Gäbel is a Creative Director and Art Director specialised in Brand Identity, Brand Strategy and Visual Concepts. Read more